Marketing Case Study: Radiant Window Fashion

Elevating Radiant Window Fashion with MyBlindCo’s Comprehensive Marketing Solutions

Learn how MyBlindCo helped elevate Radiant Window Fashion in just one year (August 2023 – August 2024) with website & local SEO, Google ads, and social media management in this marketing case study.

About Radiant Window Fashion

Radiant Window Fashion, based in the greater Pittsburgh area, is a trusted retailer of high-quality blinds, shades, shutters, and drapery. With a wide service area extending well beyond their storefront, Radiant needed a targeted marketing strategy to effectively reach local customers in various neighborhoods and surrounding towns.

The Challenge

Radiant Window Fashion faced challenges common to businesses with expansive service areas:

• Low visibility in “near me” searches for potential customers.
• Inefficient website performance that limited conversions.
• Underperforming Google Ads campaigns.
• Limited engagement on social media channels.

Radiant needed a solution to enhance their local visibility, streamline their online presence, and drive more qualified leads.

The Solution

Radiant partnered with MyBlindCo in August of 2023 to implement a comprehensive marketing strategy. Our “Pin Drop” service took center stage, supported by website SEO optimization, Google Ads management, and social media enhancements.

Pin Drop: Local SEO Revolutionized

Our proprietary Pin Drop service was key to helping Radiant dominate “near me” searches.

• Increased their visibility in search results for specific neighborhoods and towns.
• Improved their Google Business Profile performance.
• Strengthened their connection with customers seeking window treatments locally.

With Pin Drop, Radiant was provided monthly heat maps which offered quantifiable and verifiable proof of how their Local SEO efforts were working, allowing them to track their performance and adjust strategy as needed for even greater success. This hyper-local approach ensured that Radiant remained a top choice for window treatments across all their target areas.

Website SEO Optimization

We revamped Radiant’s website to:

• Enhance on-page and technical SEO, making it easier for search engines to rank their pages.
• Feature keyword-rich blog posts that improved the website’s search ranking and attract organic traffic.

Google Ads Management

By restructuring Radiant’s Google Ads campaigns, we:

• Increased ad relevance with tailored copy and precise targeting.
• Reduced wasted ad spend with negative keyword optimization.
• Boosted conversions through retargeting strategies.
• Utilized geo-targeting to ensure ads were displayed to potential customers in the most valuable service areas.

The combination of these efforts significantly increased their return on ad spend (ROAS), driving more qualified traffic to their website and increasing phone calls / submitted lead forms.

Social Media Enhancement

To enhance Radiant Window Fashion’s online professional presence and build their brand, we:

• Crafted visually compelling posts highlighting their products and services.
• Developed a consistent posting schedule of 3x per week to maintain audience interest.

The Results

Radiant Window Fashion experienced remarkable growth across all marketing channels after 1 year of working together.

Pin Drop / Local SEO

Heat Maps

Heat maps depict your placement in local search results throughout your service area, with the number inside each circle telling you exactly where you appear on the list: If the circle says 1, you are the first on the list. If the circle says 15, you’re 15 on the list. We can get an overall sense of how your business is performing in your service area based on the color: If your heat map is generally green, you’re appearing at the top of the search results. If your heat map is red, you’re not performing so well.

What does ‘your placement in local search results’ mean? What is ‘the list’?

As a business that offers on-location services, it’s crucial to optimize your online presence to appear in search results across your entire service area. The entire goal of Local SEO is ensuring that your business shows up when people throughout your service area search for your products / services.

When potential customers make a search query like ‘Blinds near me’, the Google Map Pack appears to show them the businesses in their area that match that search request. As you can see in the image below, the top 3 businesses that match the search in that area appear next to this map. The rest of the businesses that match this search request can be found if the customer clicks the ‘More places’ button, but most won’t. It is essential that your business appears in the first, second, or third spot on this list (at the top of the Google Map Pack) in order to get the phone call!

As you can see from these heat maps, Radiant Window Fashion’s local SEO has made tremendous improvements in just one year. Where they were once ranking twentieth, they are now ranking first or second on the Google Map Pack.

Google Business Profile Growth (As of August 2024)

Website SEO

From August 1, 2023, to August 1, 2024, Radiant Window Fashion saw remarkable growth in organic traffic and user engagement. Their ongoing SEO efforts helped them gain more visibility in search engines, with a significant increase in key metrics, such as active users, event counts, and new users.

Traffic Growth and User Engagement:

Radiant Window Fashion experienced impressive growth across several important SEO metrics, showing that their website traffic was not only increasing but that users were highly engaged:

• Active Users: 30,000 (806% growth)
• Event Count: 130,000 (697% growth)
• New Users: 29,000 (792% growth)

Active users represent the number of unique individuals who interacted with the website. With an 806% growth in active users, this indicates a massive increase in website visits and user engagement over the past year.

The event count tracks specific actions performed on the website, such as button clicks, video plays, or form submissions. The 697% growth in event count highlights that these users were not just visiting but actively engaging with the content, suggesting a high level of interest in Radiant Window Fashion’s offerings.

The new users metric indicates the number of people visiting the website for the first time, showing that Radiant Window Fashion attracted 29,000 new users with a 792% increase in traffic from new visitors. This growth reflects the effectiveness of SEO efforts in attracting new, relevant audiences.

These numbers collectively demonstrate that the website is not only seeing a rise in traffic but that the visitors are highly engaged and actively taking actions on the site, a key indicator of potential customers.

Top 10 Organic Search Queries (As of August 2024):

The organic search queries used by potential customers play a critical role in driving traffic to the website. Here are the Top 10 Organic Search Queries for Radiant Window Fashion as of August 2024:

These top queries demonstrate that Radiant Window Fashion is ranking for highly relevant, local search terms. The organic search queries indicate that people are actively searching for window treatments in the areas Radiant Window Fashion serves, and they are being directed to the website through organic search results.

Organic Search Performance Metrics (As seen above)

Organic Google Search metrics provide insight into the website’s visibility and performance in Google search results. These key metrics help assess how well the site ranks for important search terms:

• Organic Google Search Click-Through Rate (CTR): This metric measures the percentage of users who clicked on the website’s link in organic search results after seeing it for a particular search query. A higher CTR indicates that the website is appearing in relevant search results and enticing users to click through.
• Organic Search Average Position: This is the average ranking of Radiant Window Fashion’s pages for the top-performing search terms. Improving this position means better visibility on the search engine results pages (SERPs), which directly impacts traffic and user engagement.

Google Ads

From August 1, 2023, to August 1, 2024, Radiant Window Fashion invested $5,182.36 in a highly targeted local ad campaign aimed at less than 9 zip codes in up-and-coming neighborhoods. The campaign generated 4,343 clicks and 26 calls, demonstrating the effectiveness of their hyper-local approach in driving quality leads.

Key Metrics:

• $5,182.36 Total Ad Spend
• 4,343 Clicks
• 26 Calls
• $1.19 Cost per Click (CPC)

The campaign resulted in 4,343 clicks (at $1.19 cost per click), generating targeted traffic to Radiant Window Fashion’s website and landing pages and ultimately contributing to 26 high-quality calls, demonstrating the campaign’s success in engaging the right audience within the selected neighborhoods.

Targeted Approach and Results:

The campaign targeted to less than 10 zip codes, with focus on new and growing neighborhoods, ensuring that ad spend was directed toward high-potential areas where Radiant Window Fashion wanted to establish or expand their presence. This hyper-local strategy proved to be effective, resulting in calls from potential customers actively searching for window treatment solutions.

By testing different ad formats and continuously adjusting our approach, we aim to improve the conversion rate and ensure that their future advertising efforts drive even higher-quality leads in the neighborhoods they are targeting!

Top 10 Search Terms

These keywords generated a significant portion of the overall clicks, which demonstrates that the ads were well-optimized to target potential customers actively searching for window treatment solutions. The ability to generate high clicks with these search terms shows that Radiant Window Fashion’s ads were tailored effectively to capture user intent in the specific geographic areas they aimed to target.

Social Media

While social media is often seen as a marketing tool for direct lead generation, at MyBlindCo, we take a strategic approach by using it primarily to build a professional presence and establish brand authority. In the window treatment industry, social media is not just about immediate sales conversions; it is an opportunity to showcase the expertise, quality, and trustworthiness of the brand.

Social Media Strategy:

Radiant Window Fashion’s social media efforts are focused on showcasing window treatment products & services to provide value to followers. Rather than relying on social media for direct lead generation, the goal is to:

• Showcase Window Treatment Products & Services: Highlighting the importance of window treatment retailers for measurement, design, and installation.
• Educational Content: Sharing tips, trends, and expert advice on window treatments, including how to choose the right products for specific needs, is key in establishing authority in the industry.

Building Trust and Authority:

Social media provides an opportunity for Radiant Window Fashion to establish itself as a credible, knowledgeable brand within the window treatment space. By consistently sharing high-quality content that educates and informs, the company has built trust with its audience, positioning itself as a go-to source for window treatment solutions.

• Consistency in Branding: Across platforms, Radiant Window Fashion maintains a consistent voice, style, and message, strengthening its position as a trusted expert.

Results:

While direct lead generation through social media may not have been the primary goal, Radiant Window Fashion has seen substantial benefits from their approach:

• Increased Brand Awareness: With regular posts showcasing completed work and expert advice, Radiant Window Fashion’s visibility within their target markets has grown significantly.
• Enhanced Professional Image: Social media has allowed the company to present itself as a high-quality, professional brand, building credibility among prospective clients.
• Growing Community: Radiant Window Fashion has cultivated a loyal following on social media, where customers and followers interact with content, share experiences, and recommend services to others.

Example Content:

What Radiant Says

“Anybody who is not using the Pin Drop service is missing out. MyBlindCo and I started doing this about a year ago, and my heat map was terrible. Following their guidance, we’ve moved way up in the Google Map Pack. This is something I would highly recommend to anybody who is considering this.”
– Russell, Radiant Window Fashion

Conclusion

Radiant Window Fashion is a testament to the power of marketing strategies and window treatment industry-specific solutions. At MyBlindCo, we’re committed to helping window treatment businesses like Radiant thrive in an ever-competitive market. From innovative services like Pin Drop to comprehensive website and ad management, our approach delivers results that matter.

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